Hi, I’m Filipa.
I'm from Matosinhos, near Porto, Portugal, and I come from a big family that has always been at the heart of who I am. I grew up with two older sisters and a younger brother, surrounded by countless cousins, and today I'm also a proud aunt to five amazing nephews and nieces. Family, movement and shared experiences have shaped me since childhood.
Professionally, I've always been fascinated by the intersection between people, information and technology. Over the years, my career has taken me through consulting, business analysis, applied research, innovation, university teaching, project management and leadership. I hold a Master's degree in Information Science and a PhD in Digital Media from the University of Porto.
I began my professional journey at INESC TEC in 2008, working on projects related to business processes and information systems. After a few years at VORTAL as a Senior Functional Analyst and Product Owner, I returned to INESC TEC in 2017 as a researcher, while also teaching Information Systems Analysis at the Faculty of Engineering of the University of Porto.
My research focused on information and knowledge management, digital transformation and, more recently, on how immersive technologies such as Augmented Reality can support people in industrial environments through a human-centred approach.
Today, I serve as Operations Manager at the Office of the President of INESC TEC, supporting strategic initiatives, institutional coordination and cross-organisational operations. It is a role that brings together many of the things I enjoy most: connecting people, bringing structure to complexity, solving problems and helping ideas move from discussion to action.
Alongside my professional journey, I have developed a growing interest in leadership, organisational strategy and continuous improvement. Learning has always been one of the constants in my life.
But beyond titles and roles, curiosity has probably been my greatest driving force.
As a child, I travelled extensively around Portugal with my parents, often camping from north to south. I was also a member of the Portugal Girl Guides Association from the age of five until I was nineteen. Looking back, I realise how much those years shaped me. They taught me independence, responsibility, teamwork and respect for nature, but above all they nurtured a lifelong curiosity about people, places and different ways of living. One of my first international adventures was a Guides and Scouts camp in Maastricht, in the Netherlands, an experience that opened my eyes to a much bigger world.
Travel has remained one of my favourite ways of learning ever since. A trip to New York with my mother during university was one of those defining moments that changed the way I looked at cities, cultures and photography. Since then, I've kept collecting places, stories and memories instead of simply ticking destinations off a list.
Today, I am also the mother of two wonderful children. Motherhood has transformed the way I travel, observe and remember. It has taught me to slow down, to notice the little things and to appreciate everyday moments just as much as extraordinary ones. One of my greatest joys is now introducing my children to the world and creating memories together.
Photography naturally became part of that journey.
My Fujifilm X-T10 has been with me since my first child was born. For years, I didn't use it as much as I wanted, but recently it became a quiet invitation to reconnect with photography more intentionally, not as a professional pursuit, but as a personal practice of paying attention.
I'm not a professional photographer, and I don't aspire to be one.
I simply enjoy capturing places, people, light and those fleeting moments that make me pause and look again. Through this journal, I share travel memories, everyday scenes and small fragments of life that feel worth keeping.
It's my personal way of seeing the world: one frame at a time.
